A weekly business letter from Steve Kopshaw
That doesn’t add up
By Steve Kopshaw
Better business decisions, grounded in the numbers.
More revenue doesn't automatically mean more room to breathe. Another hire doesn't automatically mean less work for you. Each week, I take one business problem, examine the assumptions underneath it, and work through a practical next move. Expect clear examples, useful questions, and numbers with context.
Free. One issue a week. Unsubscribe anytime.
Every issue
numbers that help explain the problem.
questions that reveal whether it applies to your business.
move you can make with what you've learned.
What we look at
Revenue quality
What does growth leave behind?
Pricing and unit economics
What must be true for this offer to work?
Conversion and follow-up
Where does existing demand disappear?
Delivery and capacity
Can we fulfill what we are selling?
Team and owner dependence
Who can decide without the owner?
Cash and operating visibility
What can the business actually use?
A taste of the format
A 10% discount can require 50% more sales. Here is the arithmetic behind that claim.
Price: $100 | Variable cost: $70
Contribution at full price: $30
With a 10% discount: price $90, contribution $20
30 / 20 - 1 = 50% more sales needed to stand still
Where to find me
The weekly letter
The full issue, every week, by email. This is the main signup and the only way to get the letter.
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Notes on Substack
Shorter thoughts and conversation between issues. Following on Substack does not add you to the email list.
I'm Steve Kopshaw, founder of Metric Mentor Labs. I build revenue and operating systems for service and education businesses where fulfillment depends on people.
Get the next issue
One business problem a week, the assumptions underneath it, and a practical next move.
Free. One issue a week. Unsubscribe anytime.